Who We Are

Straight-up security
built in Auckland

Level Up Security is Kiwi-owned, owner-operated, and built on the idea that protecting your property shouldn't come with pushy sales, hidden costs, or faceless call centres.

Level Up Security installer at work in Auckland
The Story

Why we built Level Up

Before Level Up, I spent years in the electrical trade watching the same pattern play out over and over: homeowners quoted a flat-rate "alarm package" by a big company, installed by a subcontractor they'd never meet again, with pricing that made no sense and support that disappeared the moment the invoice cleared.

That's not how I'd want my own home or business handled. So I built Level Up Security to do the opposite — certified, transparent, personal.

Every quote is itemised per sensor, so you see exactly what you're paying for and can adjust the scope to fit your budget. Every install is done by Dane or me — never handed off. And when you call three years later with a question, you're still talking to the same person who installed your system.

"I wanted to build the business I wished existed when I was a customer."
— Joe Mills, Director
Joe Mills — Director and Security Installer at Level Up Security, Auckland
Joe Mills — Director
Meet Joe

The person you'll actually deal with

I'm Joe Mills — director of Level Up Security and the person on the other end of the phone when you call. I'm an Ajax Certified Installer and an authorised Paradox dealer, with over a decade of experience in electrical and security work across Auckland.

I'm based in Whenuapai, West Auckland, and I quote every job personally. No sales team, no lead-generation pipeline, no round-robin of technicians. When you book an install with us, either Dane or I will be the person on your property doing the work — to the same standard I'd hold to on my own home.

If you want a no-nonsense conversation about what your property actually needs, call me directly on 022 538 3587.

Ajax Certified Installer
Authorised Paradox Dealer
10+ Years Experience
Based in Whenuapai, Auckland
What We Stand For

Six principles. No exceptions.

These aren't marketing lines. They're the rules we actually run the business by.

Owner-operated

You deal with me directly. No call centres, no subcontractors, no account managers. The person quoting you is the person installing it.

Manufacturer-certified

Ajax Certified Installer and authorised Paradox dealer. We're factory-trained, product-backed, and we install to the manufacturer's spec — not a shortcut version of it.

Itemised, upfront pricing

We quote per sensor, per camera, per component. You see exactly what you're paying for and can adjust scope to fit your budget — no black-box "packages".

Proper trade standards

Security installation is electrical work. We operate under Level Up Electrical Limited — same licensing, same discipline, same accountability as any other registered trade.

Verified reputation

5-star rated on NoCowboys — NZ's most trusted tradie review platform. Real customers, real installs, real names. Nothing anonymous, nothing bought.

After-install support

Got a question six months down the line? Call the same number. You speak to the same person. No support tickets, no automated phone tree.

Part of Something Bigger

Level Up Electrical

Level Up Security is the security arm of Level Up Electrical Limited — our registered trading entity. Security installation is electrical work at its core: low-voltage cabling, network integration, power systems, and compliance.

By operating under one legitimate business, we bring proper trade discipline to every install. Same licensing, same standards, same accountability as any other electrical job we do.

Registered Entity
Level Up Electrical Ltd
NZBN
5704107
Based In
28A Karaka Road,
Whenuapai, Auckland
By the Numbers

A decade of Auckland installs

200+
Systems Installed
5★
NoCowboys Rating
2015
Serving Auckland Since
100%
Auckland-Based
What Customers Say

Real words from real Aucklanders

Verified reviews from NoCowboys — the reviews can't be edited, deleted, or bought.

★★★★★

"Joe is an owner operator and this shows in the way he goes the extra mile. Workmanship, communication and ability to work within our tight budget was excellent. I would highly recommend."

Grant & Rebecca — NoCowboys · Verified
★★★★★

"Best tradesman I have ever dealt with! Showed up on time, cheaper than expected, tidied up after himself. I felt totally happy leaving him in my house while I went to work."

Rachel — NoCowboys · Verified
★★★★★

"Constantly using Level Up for all our household work. Would highly recommend. Always professional and on time. Their work sets a precedent for the industry that I have yet to witness from other companies."

Lewis — NoCowboys · Verified
★★★★★

"Couldn't praise Joe more for their amazing service and after service care. The team found a solution for an irregular gate system and came back for adjustments — all within the quoted fee."

Leigh — NoCowboys · Verified

Work with Auckland's Owner-Operated Security Installer

Free site assessment, honest advice, clear upfront price. That's it.

Request a Free Quote
or call 022 538 3587